Kari Traa, aims to inspire women to be strong and live a happy, healthy lifestyle. Inspired by founder Kari Traa – a world champion and three-time Olympic medalist in freestyle skiing. Kari started knitting beanies and customizing her own ski gear, adding a bit of fun and color. The designs quickly became popular among her friends and fellow skiers, and in 2002 she decided to turn her hobby into a business. The Kari Traa brand was born. Today, Kari Traa is the fastest-growing women's sports brand in Europe, and our passion remains the same; to make great-looking sportswear that lets you live life in full color. And of course – it’s all made for girls, by girls