Our goal with Active Threads is to build and serve a community of women who love to be active and cherish time outside with friends and family.

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We’re two people who lean into the beautiful complexity of women’s lives. We’re: moms, friends, wives, sometimes serious athletes, sometimes devoted relaxers, lighthearted adventurers, do-gooders, and businesswomen. For the record: Those descriptors change in order of importance by the moment and by the day. And we think that’s okay.

After years leading different buying divisions at one the world’s biggest e-commerce sites, we recognized a few problems with the e-commerce model. The convenience is great, but the joy of discovering interesting new brands was decidedly lacking. And the risk of “trying” an unfamiliar product or brand effectively wiped out all the benefits of all that supposed convenience.